Connecting With Typography at TypeCon2001
Interested in typography? TypeCon 2001, the Society of Typographic Aficionados (SoTA) just held their third annual conference. When you read about its tremendous success, you may want to watch for next year’s and be sure to attend!
SoTA’s 3-day event, July 13-15 in Rochester, NY, held terrific workshops on FontLab, OpenType, type for handhelds, showcasing type on the Web, marketing a foundry, typographic trends, the Euro symbol, a panel and discussion on the history of type, time for Rochester’s Summer Music Festival, and much more. Naturally there was a vendor area to purchase books, fonts, software, and type-related items.
If you weren’t lucky enough to be able to attend this year’s conference, visit SoTA’s site and plan ahead for next year. They definitely know how to have a good time combined with putting on a very valuable conference. Here’s their press release about the conference’s success.
FOR IMMEDIATE RELEASE
Wednesday, July 18, 2001—TypeCon 2001 shattered past attendance records, and with membership more than tripling following the three-day event, organizers have declared the conference a smash success.
The third annual conference, held at the Four Points Sheraton in downtown Rochester, NY, is the annual conference of the Society of Typographic Aficionados (SoTA). SoTA is an international organization dedicated to the promotion, study, and support of type, its history and development, its use in the world of print and digital imagery, its designers, and its admirers. The conference concluded Sunday, July 15.
Panels such as "Evolution of an Artform," a Master’s session of Type Design and Typography; "Partners in Crime," a discussion on the pros and cons of working with one’s spouse; and "Typography and the Birth of Mass Media," a presentation on the highlights of type’s impact in the last century, were all popular with the attendees.
Ed Benguiat, founding member of ITC and internationally renown for his type designs and treatments, was a highly engaging principal speaker on Friday night, July 13, entertaining old and young alike with his amusing and historical slide presentation.
Beyond the conference’s offerings, which included seminars and respected speakers, many attendees said they gained additional benefits, such as negotiations and interacting with contemporaries and one-to-one contact with software vendors who addressed their concerns.
There is a growing sense of community among the typographic community, and TypeCon appears to be fostering that in a very real sense, said Allan Haley of AGFA/Monotype. This was a sentiment echoed by many who attended the conference.
Attendees included graphic designers, type directors at ad agencies, presidents of design and Web design firms, and type designers of all levels. Participants arrived from across the globe, from Germany to Los Angeles, from Brazil to Manhattan, from Spain to New Zealand.
Membership in SoTA swelled from 13 members to more than 40 following the three-day conference. More than 130 type enthusiasts attended this year’s event.
After a highly successful charitable auction, SoTA is in the black for the next fiscal year. The charitable auction, an annual event at TypeCon, is held to raise money for the not-for-profit SoTA. Software manufacturers, Type Companies, and individuals donated items to the auction. These items were auctioned off by the very entertaining Michael Kllc, father-in-law of the conference’s organizer and SoTA’s Director, Tony Di Pietro.
The conference also offered two enjoyable and well-attended parties on Friday and Saturday nights.
In addition to the education, entertainment and interaction, TypeCon 2001 hosted the East Coast premier showing of the Golgonooza video on punchcutting. Dan Carr is a well-known contemporary punchcutter, and the film documented his process.