Avant-Garde Page Design 1900-1950

Book Cover: Avant-Garde Page Design 1900-1950, by Jaroslav AndelPrint design evolved by leaps and bounds during the 20th century, especially with the movement into the computer age. The noted art historian Jaroslav Andel has just released a new book entitled Avant-Garde Page Design 1900-1950, published by Delano Greenidge Editions. This brand new publication covers the first half of the 20th century and includes a carefully chosen selection of images by more than 250 artists, architects, filmmakers and designers with narrated text by Andel.

If you’re in the New York area Tuesday May 28, you can meet the author at a talk, book signing and reception at the Czech Center New York. The press release below provides further information about the event and the book.

Avant-Garde Page Design 1900-1950 is available at and other book sellers everywhere. After I’ve received my copy and have had a chance to take in what sounds like an exceptional book, I’ll be writing a book review here, too.

Here’s the press release:

March 28, 2002

Contact: Arthur Fournier
tel. +1 (917) 492-8014
e-mail: ajfournier at


By Jaroslav Andel.
Delano Greenidge Editions, March 2002. Texts in English, French, and German.
388 pages; 462 four-color plates.
ISBN: 0-929445-09-0. Hardbound, $60.00 (€ 49.95.)

“The printed sheet overcomes space and time. The printed sheet, the infinity of the book, has to be overcome. THE ELECTRO-LIBRARY.”
—El Lissitzky, 1923

As networked computers gradually replace printed pages as the primary carriers of information, artists, designers, and scholars are beginning to critically re-examine the evolution of print in order to understand the emergence of digital media. Delano Greenidge Editions is pleased to announce the publication of Avant-Garde Page Design 1900-1950 — an extraordinary new contribution to the emerging history of printed material by noted art historian Jaroslav Andel.

With images by more than 250 individual artists, architects, filmmakers and designers, Avant-Garde Page Design 1900-1950 presents a comprehensive visual lexicon of early 20th-century page design. Illustrations include designs by Pablo Picasso, Henri Matisse, Wassily Kandinsky, Marcel Duchamp, Aleksandr Rodchenko, László Moholy-Nagy, El Lissitzky, Jan Tschichold - as well as the lesser-known figures whose efforts shaped the printed page as we know it today. On the strength of its visual content alone, the book will become a standard tool of reference among art directors, designers, photographers, and illustrators for print and the World Wide Web.

Andel’s text provides a narrative conduit that guides the reader through the book’s densely layered visual material and carefully demonstrates the indebtedness of today’s visual aesthetic to experiments by artists associated with the historical avant-garde. The book shows how page design emerged as highly sophisticated form of art that directly or indirectly prefigured the communication revolution we are undergoing today. Andel’s scholarship shows how even the earliest experimenters coined innovations that remain powerful conventions of page design today, and how some, such as El Lissitzky, actually predicted the rise of electronic media.

Jaroslav Andel received his Ph.D. in Art History from Charles University and his M.F.A. in Photography from the Film and Television Faculty of the Academy of the Performing Arts in Prague. In 1982 he moved from Prague to New York City, and has since organized exhibitions of avant-garde visual art, including Czech Modernism 1900-1945 at the Museum of Fine Art in Houston and The Avant-Garde Book 1900-1945 at Franklin Furnace in New York. Between 1996 and 1998 he served as director of the Museum of Modern Art in Prague. He is currently working on the exhibition The Invention of the Modern Self: The Body, the Psyche, and the Spirit, 1850-1930.

To celebrate the release of Avant-Garde Page Design 1900 - 1950, Delano Greenidge Editions and the Czech Center will co-host a talk, signing and reception with Jaroslav Andel at 7:00 p.m. on Tuesday, May 28. The event will be held at the Czech Center New York, 1109 Madison Avenue at 83rd Street. Attendance is free but reservations are required and space is limited. For more information call (212) 288-0830, ext. 100 or visit To RSVP, please call (212) 288-0830, ext. 109.

For more information about the book, interviews, or images, please contact Arthur Fournier at tel. (917) 492-8014, or ajfournier at thing dot net.


Based in the village of Harlem in New York, NY, Delano Greenidge Editions is an independent publisher of visual books. For more information, e-mail dge at thing dot net.

05:06 am, pst 4 April, 2002 Comments, Trackbacks ·';}?>

Categories: Art, Books, Design, Press Releases, Typography

*/ ?>