Brainstorms and Raves

Notes on Web Design, Development, Standards, Typography, Music, and More

Wed

10

OCT

2007

Are Google AdSense Ads within YouTube a Good Thing?

Tuesday, October 9th, Google announced the availability of Google AdSense ads within YouTube videos. Perhaps this is one of the things in mind when Google purchased YouTube last year. Here’s a statement made by Eric Schmidt, Google’s CEO, from their October 9, 2006 press release, that hints at this possibility:

Together, we are natural partners to offer a compelling media entertainment service to users, content owners and advertisers.

Also, Google’s announcement about AdSense ads within YouTube videos came exactly a year ago to the day of announcing its purchase of YouTube. Coincidence? Probably not.

Here’s part of the announcement from the official Google blog:

Nowadays, website publishers realize that getting people to visit your website is only half of the equation. Growing your audience is important, but keeping your audience engaged and staying on your site longer is just as important, if not more so. ... Video units enable AdSense publishers to display videos from several YouTube content partners. The video units are ad-supported, and the ads are relevant to both the video and the site content.

... AdSense publishers can now enhance their sites with interesting videos, YouTube content partners benefit from a new distribution channel, advertisers have a new vehicle to distribute their messages to their target audiences, and people can tune in to interesting videos on sites they normally visit.

And here’s part of the announcement from their official AdSense blog:

AdSense isn’t just for ads anymore; it’s also a place to get video content for your site—and earn extra revenue at the same time.

... Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.

So, are AdSense ads within YouTube videos good for businesses, publishers, visitors, and video viewers? Clearly, Google certainly thinks so!

In terms of online advertising trends, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released a press release October 4th with the heading, Internet Advertising Revenues Continue To Soar, Reach Nearly $10 Billion In First Half Of '07. Other reports this year also show an upward trend in reliance on online advertising as part of established forms of advertising.

Below is a demo video of how Google AdSense for Video works (I did set up AdSense for Video to display this so it would show ads):

I’m at the point where I don’t mind online ads as long as they’re not right in my face, they’re not deceptive, and they’re relevant to the site I’m visiting. I even recently added AdSense to some of my own Web sites after being reluctant to add any advertising. What do YOU think about Google adding AdSense to YouTube videos? Bad idea? Good idea? Sick of seeing ads everywhere?

More on AdSense for Video

Comments

Comments, Trackbacks: 1 so far. Add yours!

  1. I think that the nearest year Google AdSense Ads will not receive significant development.

    01:06 am, pdt17 October, 2007Comment by TMaxim

    comment #1 permalink ·

This discussion has been closed. Thanks to all who participated.

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